Every morning I check that darned Apple site. Today they feature a big photograph of Rosa Parks who they apparently have added to their Think Different campaign now. I sat in bed with my PowerBook on my lap and got tears in my eyes when I saw the photo. Man, what's wrong with me... I do understand the concept behind the campaign and I basically like it but I felt uneasy when they hi-jacked John Lennon and now they got Rosa Parks selling PC's? When celebrities endorse a product they get big fat wads of cash for it. I understand that the campaign doesn't say:"Ghandi likes to work with a Mac" but that Apple instead is saying:"We want to be like Ghandi". It's a fine line though. Rosa Parks died last Monday. Now she's on the Apple website with the company logo and the famous caption "Think different". Somehow that's just not right. Am I wrong? I'd love to know the percentage of black employes at Apple. Did Apple make a sizable donation to the Parks Institute? Steve J. If you read this let me know. I'm feeling uneasy here.

Rosa
by Rita Dove

How she sat there,
the time right inside a place
so wrong it was ready.

That trim name with
its dream of a bench
to rest on. Her sensible coat.

Doing nothing was the doing:
the clean flame of her gaze
carved by a camera flash.

How she stood up
when they bent down to retrieve
her purse. That courtesy.

See, now that's how you pay tribute...

Minor Updates
The picture in question is gone but here is what it looked like.
And while I'm at it, OMG they have turned Rosa Parks' life into a made-for-TV movie!